Home|Using Nintex|Case Studies|Workflow has 5005% ROI over 5 years, delivers $29 million

Workflow has 5005% ROI over 5 years, delivers $29 million

Workflow for precise images

E.T. Browne Drug Co. continually designs and redesigns its labels and packaging both for new products and for new formulations of existing products—as well as to meet new regulatory requirements in each of the 100 countries in which it does business. The review and approval process for this content involves departments throughout the company, including research and development, marketing, legal and compliance, and manufacturing, each of which has its own needs and perspectives on what needs to be in that content—and how it should look.

When the company started to automate the workflow, another issue emerged: it needed a way to route the visual data and content, including the size, shape, color, and positioning of the label and packaging materials – but the file types were not supported by SharePoint. Working with Nintex Partner Equilibrium, E.T. Browne has addressed these concerns by leveraging Equilibrium’s MediaRich® OneViewer™ technology, which supports over 450 filetypes and creates a secure universal viewing experience automatically inside of SharePoint, with an automated workflow solution based on Nintex Workflow and Nintex Forms.

The solution enables all approvers to view the exact images in the AI files from a single source, directly from notification emails, at their desks or on their mobile devices – anywhere —and without the need for plug-ins, downloads or special applications such as Acrobat or Adobe Illustrator.

E.T. Browne Drug Co.
Capabilities Used
Automation Cloud

Who they are

E.T. Browne Drug Co. is a leader in treatment-oriented beauty products with its trusted Palmer’s® brand.

What they need

E.T. Browne needed to automate a manual review and approval process that included Adobe Illustrator files not supported by SharePoint.

How they did it

Working with Nintex Partner Equilibrium, the company used Nintex Workflow and Equilibrium’s MediaRich ECM for SharePoint to automate workflow and enable approvers to examine exact renderings of AI files from anywhere at every step of the workflow.

Inside the $29 million benefit

Leveraging Nintex, allows E.T. Browne the ability to implement multiple reviews simultaneously, to send reminders, and to implement smart approvals that automatically approve a review and move it to the next step after a specified number of days. With all the ways this joint solution accelerates the workflow, what used to be a two-to-three-week approval process now takes place in a week or less, a reduction of at least 50%.

E.T. Browne conducted a detailed analysis of the impact of the faster, more reliable and auditable approval process on its bottom line. The results: The Nintex and Equilibrium solution is a huge financial boon both by accelerating business value and by reducing cost.

Most of the five-year, $29 million impact –$23.7 million—comes from the faster creation of business value. And most of that–$16.5 million—comes from increased revenue enabled by the faster time to market. The rest of the business-value gains come from greater employee efficiency, more efficient marketing, and an increase in marketing agency delivery.

Out of the box, Nintex offered all the features we were looking for…. The combination of Nintex with Equilibrium fit our needs like a glove.
– Pieter Goes, Vice President of IT and BI, E.T. Browne
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