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Home|Using Nintex|Case Studies|Oil company, Grupa LOTOS, saves $20,000 per year in printing costs

Oil company, Grupa LOTOS, saves $20,000 per year in printing costs

Digital workflow automation for brand assets improves efficiency by 50%

As a growing oil and gas producer in Europe where dozens of companies compete fiercely for limited market share, Grupa LOTOS realized the importance of elevating their brand awareness. The company wanted to establish a consistent brand identity, including a new logo and brand voice that would express the essence of the rapidly expanding firm.

The complexity of Grupa LOTOS–a combination of 14 companies based in Poland, Norway, and Lithuania–made their paper-based brand management system of 48 printed brand identity books impossible to manage. The books changed frequently. This was a management nightmare, and increasingly costly because of escalating paper costs. In addition, marketing and sales included a wide range of partners and customers in dozens of different countries.

Once the company landed on a unified brand identity, it needed to put brand assets in digital form, where customers, partners, and employees–the people who would help broadcast the Grupa LOTOS’ brand message to the world–could easily access them. That’s where Nintex came in.

Capabilities Used
Automation Cloud

Who they are

One of the most advanced and youngest refineries in Europe and second largest producer of fuels in Poland, LOTOS Group comprises 14 companies operating under the LOTOS brand.

What they needed

Oil and gas company Grupa LOTOS needed a fast, efficient, and user-friendly way to manage brand assets, keep them updated, and distribute them quickly to internal and external customers in a broad range of situations.

How they did it

Using Nintex Advanced Workflow, the company created a digital version of its brand guidelines containing about 50,000 assets in 2,500 different directories. Advanced Workflow has helped dramatically reduce the time and costs associated with distributing and managing brand assets for partners, customers, and employees to use.

Improved access to brand assets and guidelines

Implementation of Nintex Advanced Workflow and Nintex Modern Forms has made it easy for employees and partners to access brand elements for use in different contexts. More than 100 internal users access the guide currently. Partners, companies, and other users have flexible management of access and site permissions. Grupa LOTOS estimates that the brand team saves up to 30% of its time by automating digital asset updates, storage, and archiving.

This modern, innovative solution, which is unique in Poland, serves as a channel for our brand communications policy, and significantly improves our management of the brand elements with our internal and external partners.
Miroslaw Bialos, Brand Specialist, Grupa LOTOS
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