New Belgium Brewing Co. gets beer to market faster with Nintex Workflow for SharePoint
Saves weeks or months per new brew launch
Launching a new beer involves multiple departments and teams at New Belgium Brewing Co–each with its own set of tasks and processes to follow. About 20%, or 100 of 570, of New Belgium’s employees are involved each launch.
New Belgium traditionally relied on Outlook, meetings, and SharePoint to track and manage tasks related to product launches. However, this ad hoc system created communication gaps, causing schedule delays. New competitors continually enter the craft beer market, so every day that a launch is delayed is a day lost to the competition.
“We had to be more dialed in,” Tye Eyden, Collaboration Business Analyst at New Belgium Brewing Co. says. “We couldn’t just be working in email and have communication gaps. There’s too much stuff to coordinate with artwork, brewing, packaging, securing raw materials and all the other components in getting beer out the door. We’d leaned on SharePoint; we didn’t have that workflow component.”
New Belgium Brewing Co. realized workflow automation was the answer. After researching options, the company decided on Nintex Advanced Workflow for SharePoint to automate and coordinate tasks related to unveiling new brews.
