Product Marketing Manager – Salesforce

 

About Nintex: 

At Nintex, we are transforming the way people work, everywhere.  

As the global standard for process intelligence and automation, we’re trusted by over 10,000 public and private sector organizations across 90 countries. Our customers, from industry giants like Amazon, Coca-Cola, and Microsoft, rely on the Nintex Platform to accelerate their digital transformation journeys by managing, automating, and optimizing business processes quickly and efficiently. We improve their lives through the technology we build.

We are committed to fostering a workplace that supports amazing people in doing their very best work every day. Collaboration is constant, our workplace is fun, the environment is fast-paced, and we value our people’s curiosity, ideas, and enthusiasm. Driven by passion and accountability, we take initiative, measure progress, and deliver results. Our culture fosters innovation and problem-solving, fueled by curiosity and a commitment to thinking big. Together, we move with agility, prioritize customer needs, and build unity through empathy, leaving a positive impact wherever we go. 

About the role:

The Product Marketing Manager is responsible for executing timely launches and global campaigns that sustain sales growth momentum. The role also drives broad awareness, demand, adoption and loyalty for our products, among key audiences. Likewise, this role also aims to astound sales teams and company leadership with quality and timely readiness, sales aides and pipeline acceleration campaigns. This position is part of the product management team, accountable for product differentiation, customer adoption and satisfaction, competitive share leadership, as well as sales growth, profitability and shareholder value.

 

Your contribution will be:  

Derive customer and partner insight, and publish plentiful evidence of success stories   

• Establish formal and informal communications with customers and partners to gather suggestions, success stories, win/loss reasons   
• Manage evidence publishing as a systematic pipeline, and stimulate early design wins to infuse in PR and channel sales strategies   
• Study customers measurable gains and repurpose into ROI sound bites, reports and assessment tools    
• Understand usage scenarios as well as buying personas and cycles in order to create effective go-to-market strategies  

Plan and coordinate timely launches and lead-nurturing sustain campaigns   

• Define and own the launch plan, with strategies, goals, go-to-market tactics, and cross-team coordination of project tasks   
• Collaborate with development team and marcom to establish unveiling and RTM dates, and monitor trade-offs to achieve milestones   
• Define communication plan to customers, channel/alliances, influencers and broad public   
• Work with sales, marcom, partner program and IT to create E2E campaigns for lead nurturing, pipeline acceleration and annuity retention   
• Model scalable ‘pull/push’ campaigns and define elements of ‘to-customer, to-partner and through-partner’ marketing   

Create and disseminate messaging, content, sales aides and collateral   

• Coordinate the Positioning & Messaging creation process   
• Create special-purpose-content for themed campaigns, and work with Marcom to use PR, web, SEO, social, events, and other levers   
• Design marketing content to be easily customized and replicable by our channel partners in their own marketing efforts   
• Work with market influencers and SMEs to co-author and co-present content   
• Obtain endorsements and awards that can be disseminated in papers, collateral, presentations and sales aides 

Own sales and channel readiness, and be a product advocate  

• Train and deliver sales aides to sales teams and partners   
• Ignite internal excitement about upcoming products   
• Attend and present during events and special sales calls   
• Work with alliances and technology partners to cross train sales and marketing teams, and co-present in events and webinars    
• Create regular flow of content into web, social media, user groups and broad community (papers, articles, videos, etc.) 

Analyze competitors’ go-to-market approaches   

• Identify competitors’ messages, PR, awards, campaigns, events, joint marketing alliances   
• Anticipate moves and have proactive and reactive responses   
• Identify competitors’ moves into our base of customers and partners   
• You may be directed to perform other reasonable tasks by your manager

To be successful, we think you need:  

 

What’s in it for you?

Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.

While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including 

• Global Gratitude and Recharge Days
• Flexible, paid time off policy
• Employee wellness programs and counseling resources
• Meaningful peer recognition and awards
• Paid parental leave
• Invention/patenting assistance
• Community impact, paid volunteer time, and opportunities
• Intercultural learning and celebration
• Multiple tools through which to learn and grow, and an incredible global community 

View more about our benefits here: https://www.nintex.com/wp-content/uploads/2023/01/Global-Perks-and-Benefits.pdf.  

Target Compensation Range (US ONLY): $120,000 – $140,000 USD annually. On target compensation refers to the base salary and applicable variable target for this role. The range is an estimate, base pay will ultimately be decided at the offer stage, based on an individual candidate’s skills and experience aligned with the needs of the role. Base pay may vary based on several factors including geographic location, role specific qualifications, and seniority. Nintex also offers a competitive benefits package including paid time off, twelve paid holidays, 401(k) with employer match, and more.

Nintex participates in E-Verify for work authorization.  We are an Equal Employment Opportunity Organization.