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Home|Using Nintex|Case Studies|Asiacell cuts a five-month Product Lifecycle Management (PLM) workflow down to two weeks

Asiacell cuts a five-month Product Lifecycle Management (PLM) workflow down to two weeks

Saves an average of 16 hours per process

As the biggest telecommunications company in Iraq, AsiaCell Communications PJSC serves 97 percent of the market. To keep those 12.2 million customers engaged, they must deliver timely and effective product and service innovation.

AsiaCell used to manage its product lifecycle using Excel spreadsheets, Microsoft Project, emails, phone calls and in-person discussions. Hence, tracking, tracing and securing information wasted a good amount of time. “We duplicated requests because we had some lost information and data. We had a problem tracing and tracking spending,” says Sami Saifan, business process management expert, Quality Management at AsiaCell. AsiaCell turned to Nintex Advanced Workflow for Sharepoint for not only its ease and simplicity, but because they wanted to optimize their entire business process.

Capabilities Used
Automation Cloud

Who they are

Asiacell is the largest provider of mobile telecom in Iraq with nearly 12.5 million customers.

What they needed

Managing AsiaCell’s complicated product lifecycle with Excel, Microsoft Project, email, phone and in-person conversations led to duplicated and lost work, adding up to a process of five months to market.

How they did it

By using Nintex Automated Workflow for Sharepoint, Asiacell automated digital workflows to manage all stages of development, including sequential and parallel approvals with daily notifications for missed KPI goals. AsiaCell’s products now move through the entire product cycle in one to two weeks.

Intelligent process automation reduced service lifecycles and improved customer engagement

AsiaCell accomplished this by first creating approximately 60 digital workflows, including one for Product Lifecycle Management (PLM), one of the top ten most important telecom processes. Now, more than 50 complex actions and triggered approval processes work together to create a seamless and effective product lifecycle, ultimately improving KPIs.

Automating processes is not about numbers; it’s about optimization. We needed to improve processes and reduce the cost of our product and service lifecycles. Bringing Nintex into our business reduced this cycle from five months to one to two weeks.
Sami Saifan, Business Process Management expert - Quality Management,AsiaCell
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