Scaling marketing operations with process orchestration
When our marketing team was faced with the need to scale our global events and webinars program to meet growing demand, they turned to our own technology to make it possible. Our events and webinars process presented a unique challenge – involving weeks of preparation, several team members and technologies, and numerous approval checkpoints along the way – creating a minefield for operational risk.
Hear from Nintex’s Holly Anderson, VP, Product Marketing, Phil Gray, Marketing Operations, and Sarah Koplowitz, Campaign Strategy and Activation to learn how they used Nintex Automation Cloud to build a seamless and connected events and webinars process that allows us to:
- Standardize the process and reduce the overhead needed to setup marketing activity
- Provide greater visibility and accountability across the team
- Refine the quality of our marketing events
- Reduce the operational risk associated with process variations and errors