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Nintex prefers to call what we do workflow automation, but we recognize that a lot of people are familiar with other terms.

Business Process Management, is a well-known  one, as are Business Process Modeling, Business Process Improvement, Business Process Reengineering, Business Process Automation.

In fact, that kind of alludes to why we’ve resisted the BPM label. It’s not that we don’t model and manage business processes – we obviously do a lot of that. But we’re not interested in getting academic about it and splitting hairs about things like what’s BPM vs. BPA.

We – and our customers – are trying to get work done.

The Business Process – Reengineered

In fact, “BPM” conjures up (perhaps unfairly, admittedly) an image of armies of consultants, long-running projects, endless meetings, a language of its own with a 250-page design manual, specialized job roles and departments, a state of “analysis paralysis”, and a resultant culture of enforcement. Business process management doesn’t have to be like that, but many people think it’s like that.

We help companies create, improve and reengineer business processes. But we go about it a different – dare we say better – way:

 

Workflow That Works

In other words, automating and managing the flow of work through organizations, designers, and participants is what Nintex cares about. We started out that way, and we continue to aim our investments in that direction.

We’re a lot less in love with the idea of top-down business process management centers of excellence, looking around for processes to improve. We think centers of excellence happen organically after enough people in a company get good at automating problems in which they’re personally invested.

We think workflow automation is a skill that should be distributed widely; some people will master it, whereas others will dabble in it – but everyone will come to recognize it as valuable.

There are plenty of good things about BPM. We’re particularly fond of the tenet that that processes are assets, and deserve to be treated accordingly. We do believe that modeling them, trying them out and improving them is a very good idea. Customers use us for “BPM-like” solutions every day. But it feels different. It feels better.

We like “workflow automation” as a term, but if you prefer “BPM – without the baggage”, we’ll hardly object.

Find out more about workflow automation by visiting https://www.nintex.com/workflow-automation.