By Josh Waldo, Vice President – Partner Strategy and Programs at Nintex
Microsoft’s 2015 World Partner Conference is a wrap and, once again, has proved to be a can’t miss — and very busy — time for the entire Nintex team.
How busy? Well, our booth was buzzing, with more than 1,200 partners stopping by to meet with us. We participated in five separate sessions during the conference, were the only ISV invited onstage during Wednesday’s keynote and our Partner Pre-Day event featured Phil Sorgen, Corporate Vice President of Microsoft’s Worldwide Partner Group and John Burton, CEO of Nintex. We honored 12 Nintex partners across three regions for sales, marketing and innovation excellence. And just to top it off, we won five Office App Awards on Monday night.
That’s a lot. But we wouldn’t have it any other way. We’re a partner-centric business, and WPC is the most important partner event of the year — also serving as a great kick off to our fiscal year.
Now that we’ve had a bit of time to decompress, I wanted to share three takeaways from WPC 2015 that will help guide Nintex into the next year.
Reinvent Productivity and Business Process
We heard a lot from Microsoft at WPC 2015 about how we need to be continuously reinventing productivity and business processes. Personally, I found that this theme was really resonating with the partners I spoke with during the conference. Line-of-Business executives are trying to solve real workflow issues within their business, and our partners are determined to find the solutions that can help them overcome these challenges.
This is an area where Nintex is at the forefront. We’ve been working to reinvent business processes and workflows since day one, and we want to be the ISV who can best help partners find a solution. It was a pleasure to see Phil Sorgen reiterating this during our Partner Pre-Day event — his presence there just goes to show how important this is to Microsoft.
Build Partner-to-Partner Connections
As Brett Campbell, our Co-Founder and Vice President of Corporate Development, remarked during the Vision Keynote, “WPC is a networking gold mine for us and for all the partners attending.”
Connection was another big theme at WPC this year. As Microsoft’s CEO Satya Nadella discussed in his keynote, their mission is to empower every person and every organization on the planet to achieve more. One way to do that is by focusing on partner-to-partner connections and not just partner to Microsoft connections.
This is one of our primary areas of focus at Nintex. In the last year alone, we've grown our partner network by 17 percent, and we had some great conversations with potential partners during the conference. As Brett said during the keynote, partners help our business grow and they have a lot to do with our success. We’ll be working to build new partnerships and strengthen existing connections over the next year.
Cloud Transformation is Big… Still
Cloud transformation continued to be a hot topic at WPC this year. Partner profitability is at the heart of cloud transformation and continues to be a hot topic of discussion.
Nintex has a lot of partners that are in the CSP program and are looking to differentiate their Office 365 offerings. In our meetings during the conference, we were gratified to hear many of these partners say that we were one of the few strategic ISVs that they can count on to build workflow automation solutions on top of Office 365.
For the past four years we've been transforming our business into a cloud services company. Our cloud solution enables our partners to resell and deliver a drag and drop productivity platform with mobile business apps for companies that are betting big on Office 365.
With these three takeaways in mind, it was fitting that our new partner portal went online last week with new tools and resources that partners can use to help themselves market and close business with Nintex. I encourage our partners to check out the new features and share their thoughts with us — after all, if WPC taught us anything, it was the value of connection.