Nintex Expands to Middle East

Dubai office will provide strategic base for continued future growth in the MEA region

LONDON — 6 October 2015 —Nintex, the global leader in workflow automation software, today announced the opening of its new office in Dubai to help drive further growth in the MEA region. The office operations from this office will be led by Nintex VP EMEA Sales Perry Gale, with in-region support from technical evangelist Ayman El Hattab, a Microsoft Office 365 MVP.

To commemorate the occasion, Nintex CEO and Director John Burton is in Dubai today to meet with Nintex customers and partners from the Gulf region.

Relationships with customers in the Middle East and Africa were previously managed from Nintex’s London office, with personnel travelling to the region to provide further support and training as needed. Nintex has built a very successful network of 45 partners to service the 150 customers the company has throughout the MEA territory including: The Prime Minister’s Office, Emirates Transport, and Ajman Municipality.

Investing in a regional headquarters in Dubai will enable Nintex to build upon its previous success in this region and expand its leadership position in a strategic market that represents a significant growth opportunity. Gale will be responsible for spearheading new business efforts and supporting partners in helping to provide customers with the solutions they need, when they need them.

Public sector and other governmental organisations in the Middle East have been very active in the adoption and application of workflow automation tools. As public sector and other infrastructure services have expanded in the region, these organizations are seeking to optimize current IT infrastructures in order to generate greater productivity and efficiencies. Expansion in this region will enable Nintex to better support its growing customer base in their efforts to further automate, modernise and drive greater efficiencies in the delivery of important public services.

The Nintex Workflow Automation platform leverages the world’s largest technology ecosystems including SharePoint, Office 365, Salesforce, and other enterprise services platforms. With the support and integration of Nintex’s workflow software platform within these systems, companies of all sizes are able to drive greater productivity across departments, while enhancing end-user satisfaction with a faster and more efficient way to get work done. The success of this technology has resulted in Nintex serving more than 6,000 customers in more than 90 countries.

Nintex also continues to leverage its investment in Drawloop, which the company acquired in July 2015, and is developing more workflow and document generation functionality for customers utilizing Salesforce and/or Office 365. In the coming months, Nintex plans to release new products and functionality that will directly integrate Drawloop’s document generation technology with the Nintex platform and will enable customers to further leverage Salesforce and Office 365 for managing documents and templates.

“Organisations in the Middle East are facing the very same challenges as businesses across Europe and the US – how to achieve efficiency and productivity in the quickest and most cost-effective way,” said Perry Gale, VP EMEA Sales, Nintex. “However, the business process automation market – including solutions such as SharePoint and workflow automation – is still relatively nascent.”

“The Middle East is one of our largest growth markets, achieving more than 70 percent growth year-on-year. This investment in a regional headquarters will solidify our past success and enable us to expand our physical and market presence in the region. There is a real opportunity for organisations in this region to capitalise on the benefits of workflow automation to work smarter and drive competitive advantage, which will help to boost the bottom line and nurture the wider economy. We’re excited about this next stage of growth and look forward to partnering with organisations in the region on a longer-term basis.”