Bellevue, Wash., Jan. 13, 2015 – Nintex, the world leader in workflow automation, announced today that Kim Albrecht has joined the company as vice president of brand marketing and events. In this newly created position, Albrecht will lead Nintex’s worldwide marketing communications, events, public relations and analyst relations activities as the company continues to drive adoption across the globe of its leading workflow automation platform.
The addition of Albrecht follows the recent executive appointments of Russ Mann as chief marketing officer (CMO), Josh Waldo as vice president of channel strategy and channel programs, and Jeffrey A. Christianson as general counsel.
“As we set Nintex on a trajectory for rapid growth, a well-honed and innovative marketing strategy will be key to reaching new audiences and to ensuring the continued satisfaction of our customers and partners,” said John Burton, CEO of Nintex. “Kim’s broad marketing experience and proven track record for driving global marketing programs will be tremendous assets as we work to increase awareness of our workflow automation platform.”
Albrecht joins Nintex from creative services agency Silver Fox Productions, where she was vice president overseeing business development, management and strategic planning. Prior to that, she served as vice president of strategic communications and events at Concur. During her five years with Concur, Albrecht grew the company’s global public relations program, resulting in an 800-percent increase in coverage.
In addition, Albrecht redefined its value proposition and brand positioning, leading to increased awareness for the company and the impact of its solutions, which helped drive Concur’s valuation. She also oversaw the production of record-breaking client conferences and grew overall event attendance by more than 60 percent. Before Concur, Albrecht was with Microsoft, where she held director-level marketing, communications and events positions in the company’s mobile and business solutions groups.
“Nintex has a strong vision, market-leading solutions and a great story to tell,” Albrecht said. “I’m thrilled to join Nintex and to work with the team as we help revolutionize the way work gets done in organizations large and small.”
Nintex’s platform of software and cloud services is shaping the workflow automation category by enabling organizations to quickly and easily automate everyday business processes. Its workflow automation platform, including Nintex Workflow and Nintex Forms for SharePoint and Office 365, streamlines processes on and between today's most-used enterprise content management systems and collaboration platforms, connecting on premises, cloud workflows and mobile users. Both powerful and easy to use, Nintex is used by more than 5,000 public and private organizations, including 200 of the Fortune 500, in 90 countries around the globe.