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Material-handling equipment manufacturer gets custom price quotes to customers 5x faster

European material-handling equipment manufacturer reduces the time to generate complex custom quotes from 10 days to two

Technology has long been central to this manufacturer, which provides forklifts and other warehouse equipment and services to a broad sweep of industries in the European and global markets. The company’s innovative use of technology goes beyond the composition of its products and services, to also include how it services those products.

The company is using technology to generate prices for highly sophisticated, even unique, customer-specified product configurations faster and more accurately than ever before. It’s reduced a process that previously took up to 10 days or more to just two days. Responding faster to the distributors who sell to end-customers is at the heart of their competitive advantage. It translates into more sales and revenue from customers who aren’t tempted to go elsewhere while they’re waiting for price quotes.

Boosts price-quote accuracy


Days to deliver custom price quotes, down from 10 days

Higher customer acceptance rate

Material-Handling Equipment Manufacturer
Capabilities Used
Automation Cloud

Who they are

This European manufacturer provides material-handling equipment such as forklifts other warehouse equipment, and services to industries in the European and global markets.

What they need

The company wanted to get custom price quotes to its customers faster and more accurately than it could with manual processes and decentralized systems.

How they did it

The company adopted Nintex Workflow and Nintex Forms for a dynamic, context-sensitive, highly automated workflow.

A faster, more accurate process

The manufacturer receives about 10,000 such requests each year from customers who want to specify more than 140 variables for at least seven truck types, resulting in many thousands of possible custom combinations. Producing custom quotes also took calculation and review by engineers, who often had to get requirements clarified and confirmed—resulting in delays—before they could complete their work. To solve these challenges and produce faster, more accurate price quotes, the company turned to the Nintex Process Platform.

With the Nintex solution, distributors acting for customers can access a dynamic, context-sensitive Nintex Form via a company SharePoint portal. The form includes photos and only shows relevant options, dynamically adjusting those options as distributors work with the form. The solution helps distributors to only develop viable configurations and ensures that the rest of the process goes smoothly. The company is using Nintex to handle more price-quote requests more quickly and accurately, and customers are responding with higher acceptance rates for those quotes.

Other business units have noticed too – they’ve requested at least another dozen Nintex-based solutions to handle processes as diverse as warranty claims processing, employee vacation requests, and long- and short-term equipment rentals.

It’s important that we take the complexity out of what we do so we can do it better and faster. We’re doing that with Nintex.
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