Jacksonville Jaguars elevate CRM with eSignature

Solution: Eliminating thousand sheets of paper

After weighing the pros and cons of multiple vendors’ and solutions, the Jacksonville Jaguars enlisted Nintex AssureSign® in June of 2014 because it was the only solution to meet all its sales team’s unique criteria, in addition to it being simple to implement and use.

With Nintex AssureSign®’s sophisticated APIs, the Jaguars sales team was empowered to reach fans by the thousands, through on-demand batches, including those who may not have been previous season ticket holders. Immediately after the transition from paper to e-sign season ticket agreements, the Jaguars sales team began managing completed ticket waivers within 15-20 minute windows. They also had greater visibility into the massive number of agreements dispersed, so that they could more easily track and monitor unsigned agreements through tasks setup in their systems.

In just two years since adopting Nintex AssureSign®, the Jaguars sales team reports an improved sales process and increased season ticket sales. They attribute this to their newfound ability to reach larger customer segments quicker and easier, with Nintex AssureSign®. By increasing the ability to send out ticket agreements to everyone in its existing CRM on-demand, the Jaguars were able to triple the number of agreements sent out, without enlisting additional internal resources.

After successfully implementing Nintex AssureSign®’s e-signature capabilities into its ticketing sales processes, the Jaguars also intend to expand e-sig efficiencies into the game day fan experience as well. The Jaguars fan-experience teams plan to remove paper waivers that parents must sign for their children to participate in interactive activities before and during games and replace the 1,000 sheets of paper with e-signed waivers. Ultimately, the removal of paper will decrease long lines and the need to sign waivers one by one, allowing young fans to engage in activities much quicker than ever before.