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Why connectivity is crucial in automation

Process automation is a popular and effective part of digital transformation for many organizations around the world. Here we focus our attention on why connectivity is crucial in automation, and in particular the importance of workflow connectors for enterprise automation platforms.

It’s all about empowering people

Most business leaders will agree that one of the main factors in business success is the investment in people. When it comes to digital transformation, “people”, not just “technology”, need to be at the forefront of all decision-making. But is this always the case?

On the surface, digital transformation strategy may seem to be all about technology, but really it is about helping people work efficiently. It’s about investing in tools to help your employees achieve their specific goals and objectives. This is especially the case for process automation.

Being able to connect with the people, processes, and systems required to get work done is a fundamental part of this. So too is connecting with company culture. Lockdowns and stay-at-home orders during the pandemic have demonstrated this more clearly than ever.

Connectivity is crucial in automation

When talking about process automation, connectivity is key in two ways:

  1. End-user experience. Employees need easy-to-use, powerful tools that help them work better. When it comes to process automation, the importance of workflow connectors cannot be downplayed, as this is how end-users access the tools and systems they need to get work done.
  2. Democratization of technology. Ask yourself: Who is making the decisions about what is being digitized? Is it led from the top or does it involve the people on the front line who actually use the technology being introduced? Low-code tools that connect people to the process of digital transformation are key.

In this blog, we’re going to focus more on the first of these to address the importance of workflow connectors in process automation. But it is important to also keep the second in mind at all times when discussing why connectivity is crucial in automation.

Want to learn more about the importance of workflow connectors and why connectivity is crucial in automation?

The importance of workflow connectors

What is a workflow connector? Essentially, it’s a conduit to bring people and information together. In the context of enterprise automation platforms like Nintex Workflow Cloud, this means integrating third-party apps and systems directly into your workflows and processes. But it’s also about providing the best digital experiences to help all employees work more efficiently.

What does this look like in reality?

End-user experience

Think dashboards, greater visibility, and better access to forms, processes, and tasks. This also includes better mobile experiences, unified experiences, and consistency of look and feel. Anything that makes it easy for people to be connected to each other and to the processes they need to get work done (whether they are at home or in the office).

Connectivity to systems

This means functional access to everything required to do work. Whether bringing in customer information from Salesforce, conversations from Microsoft Teams, tasks from Trello, data from Google Sheets —all of this should connect seamlessly into workflows, so that users can take action quickly, easily, and directly.

Low-code connectivity

Employees must be able to easily orchestrate workflows without needing to rely on the technical expertise of IT specialists. The key to company-wide digital transformation is to empower all employees to make the changes they want to see.

Grow connectivity with Nintex

One of the biggest advantages of choosing Nintex Workflow Cloud is its connectivity. This connectivity is key to the platform and its value for customers. As Nintex’s Luke Richardson evocatively puts it: it can be the “central nervous system of your organization”.

There are three areas where Nintex’s market-leading connectivity makes a huge difference to organizations and their users:

  1. Creating seamless experiences – less clicking between different tools and data sources.
  2. Automating faster and smarter – cutting more manual work and saving more time and effort for workers.
  3. Removing data silos – allowing greater visibility, control, and power to harness data.
  4. Empowering people – easy-to-use low code tools democratizes digital transformation, allowing everyone to make positive changes to how work gets done.

Nintex integrations are growing all the time. This now includes the Google Workspace suite (Docs, Sheets, Tasks, Calendar, and Google Directory Services), popular project management tools such as Asana and Trello, and the likes of MailChimp. You can read about the three most popular connectors available to Nintex customers in this article.

We’re always working to make the Nintex Platform more connected so that it offers even greater value to users. And we’re dedicated to helping businesses create this unrivaled connected automation as quickly and easily as possible, using a low-code interface, so you don’t have to dedicate large amounts of resources to start digitally transforming.



To learn more about the importance of workflow connectors and why connectivity is crucial in automation, get in contact with the team at Nintex today.



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