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What is Process Mapping? Create a Culture that Embraces Process Automation

In this post, we ask: What is process mapping and how can it drive a culture that embraces continuous process automation at your organization?

Digital transformation is a journey, not a one-off endeavor. The heart of any solid strategy for digital change is to improve how people work and how quickly they are able to get it done. Before they begin to automate and optimize their processes, it is becoming clear that organizations must start by understanding them. Many line-of-business employees do not have a clear understanding of their team’s workflow, which leads to broken processes and inefficiencies.

Process mapping can not only help employees become familiar with the details behind their processes, but it also enables organizations to re-evaluate how they are getting things done – thereby removing their reliance on slow, inefficient, and time-consuming processes.

By creating a single, centralized process map, employees gain greater visibility into the processes they are involved in, and proactively identify and improve the tasks that make their process slow or tedious. After gaining a further understanding of their processes, they can then automate the process and continue their pursuit of digital transformation.

What is process mapping?

Process mapping software gives your users the tools to create, update, visualize, and manage business processes in the cloud. Solutions like Nintex Promapp® offer a wide range of capabilities that help organizations stay on top of the business processes that span the business, giving employees greater insight and engagement into the processes they are personally involved in.

Through features such as personal dashboards and process ownership tools, Nintex Promapp® shines a light on the processes that keep an organization ticking, and identifies any possibilities for automation.

The current business climate

In the era of digital disruption, the ability to innovate and improve how your organization operates has become a means of survival. Innovation in process management and automation is key to this.

There are two drivers to success at ensuring process automation sticks. One is to empower employees by giving them the tools to make change at the line of business. The other is to establish a culture that encourages employees to be invested in the processes that impact their work. This is where Nintex Promapp® comes in.

How process mapping adds value

1.  It builds a culture around process 

Process mapping brings people together.

The idea behind process mapping is that everyone has a dashboard; everyone is involved. Every team and team member has a role to play in getting processes right. For line-of-business workers, process mapping can be revolutionary.

Line-of-business workers should know their processes inside out; they conduct them every day. They know what works and what doesn’t, what can change and what shouldn’t. It follows, then, that if LOB workers are not involved in the automation of these processes and the task is left to IT, they will only make centralized, sweeping changes –missing out on the nuance that is needed to truly drive value.

Process mapping establishes a culture where everyone has a say in the processes that involve them. A constant stream of feedback and suggestions allows users to relay their thoughts to process owners. Star ratings indicate how smoothly a process is running or how successful a process change has been.

2.  It provides greater visibility

Process mapping takes scattered, ad hoc, confusing, and unprioritized information about processes and puts it in one place for everyone to see.

With both personal dashboards and a general company overview, employees can see which process they are involved in, which process they own, and the state of the processes. If there is a change to a process that involves them, they are instantly notified. They can also see a visual map of the process and drill down deeper for more information.

Users can take a step and observe both processes they are involved in, and the state of the organization-wide processes – processes that are published, unpublished, and out of date, as well as star ratings, how much feedback has been given, responses required, and how many times processes have been viewed.

3.  It provides greater control over processes

Process owners can put all the information they need into a process map, making it quick and easy to follow and understand. Traditionally, organizations might have had 14-page Word documents or complicated Visio graphics to explain what a process involves. Tools like Nintex Promapp® drastically simplify this.

If you need more detail, there is no longer any need to go to a Word doc and scroll through a series of guides. Users can click on the process and find all the information they need immediately, including links, videos, and more.

Processes are recorded; processes are clear, easy to understand, and relevant. What’s more, users know where to find them.

4.  It connects to wider systems

Organizations often rely on a wide range of IT systems, including CRM, cloud-based-email, legacy file storage systems, and more. With Nintex Promapp®, you can easily keep track of which systems are used in each process and connect directly to those systems when automating tasks using the Nintex Platform.

Time to build a culture of process

Mapping your processes allows you to identify opportunities for automation and simplifies the path to automation for your employees. It is a great first step in building a culture around process change. The largest and most successful enterprises are already driving digital transformation this way. If you want to make meaningful change at your business and become more competitive, then you need to build a culture that puts process at the heart of everything you do—process mapping makes doing so much easier.

Nintex Promapp® makes it easy to create, navigate, share, and change business processes – providing new functionality to the Nintex Platform. Nintex Promapp®’s strength lies in its ability to simplify process management, making it even easier for organizations and their users to ensure continuous improvement in processes.


To find out more about Nintex Promapp® and how process mapping tools can help you establish a culture that embraces and is invested in continuous process automation, get in touch with us at Nintex today.


Laetitia Smith

Laetitia Smith is a senior manager on Nintex’s corporate marketing team and is based in Auckland, New Zealand. In her global role, she leads and executes PR/AR initiatives and the company’s social media program. She loves collaborating with customers to share their success stories as they manage, automate, and optimize their business with their technology.

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