Q&A with Nintex CMSO Dustin Grosse

CRN recently named Nintex Chief Marketing & Strategy Officer Dustin Grosse to their list of ‘100 People You Don’t Know But Should in 2018.’ So we thought we’d give you the chance you get to know him!

Dustin came to Nintex with 25 years of management, strategy, and go-to-market experience with leading high tech companies. He previously worked at Microsoft, DocuSign, McKinsey & Company, and P&G.

We sat down with him to get his thoughts on Nintex’s go-to-market strategy, his vision for the company, and more.

1.  How would you describe your new role here at Nintex?

The way I see it, my role is to make sure we have really clear ideas about how we’re going to execute on initiatives that support our vision for the future of the company, as well as our customers’ success.

I’m focusing on ensuring that we align our actions across the entire company, whether that be in our sales and marketing initiatives, building new capabilities and products, or expanding our partnerships in the Microsoft and Salesforce ecosystems.

2.  You come to Nintex with an extensive background in B2B marketing. Can you talk about how your past roles inform the work you’re doing with Nintex?

Sure, I’ve spent most of my career in sales, marketing, and strategy roles. The way I see it, the role of the marketing department is not just to produce collateral and messaging; our real job is to support the success of our sales organization and the success of our customers and partners.

In most of the roles I’ve had, I’ve been fortunate to work with teams that have complex go-to-market strategies, like working through partners. In that kind of environment, you have to think differently. You have to execute programs that are more complex and reach your customers in a way that not only helps your own company achieve success, but also your partner organizations that are serving the same customers.

It’s a highly beneficial business model and an exciting challenge.

3.  Can you tell us a bit about what you’ve been working on since you joined the company?

Since joining Nintex last month, I’ve spent a lot of time listening to our sales leaders and our customer experience and partner teams about what’s working well, what we can be doing better, the areas in which we could jointly generate more impact.

We’re focusing a lot on building updated objectives, executing on more programmatic campaigns, and aligning marketing with sales to better understand the initiatives we’re putting in place.

4.  CRN recently named you to their list of ‘100 People You Don’t Know But Should.’ What is one thing people should know about you?

Well, I really strive to be an open-minded, thoughtful leader. But I’m also super competitive!

I grew up playing competitive team sports, so I learned that it’s much more effective to lead a team into competition that can come together to rally behind a cause and win as a team. That camaraderie is so important.

I also like being a part of companies like Nintex where there’s a lot of competitive opportunity to serve a customer better than your competition. I’d hate to be in a market where you don’t have any competition because you don’t really sharpen your sword very effectively in that kind of environment.

5.  You attended Microsoft Ignite in Orlando last week. What was your favorite part of the event?

My favorite part of the event was definitely the fantastic interactions that we had with customers and partners. We also received tremendous support from Microsoft and ended up with two first-placed Office App Awards for Nintex for Office 365.

We’ve enjoyed a long and successful partnership with Microsoft. In fact, Nintex is currently their top co-sell partner, so we bring more companies to their platform through the use of our products than any other company in the Microsoft ecosystem. It’s great to get that support from Microsoft and hear from our customers how much they appreciate our partnership.

6.  If you had to choose one favorite feature of the Nintex Platform, what would it be?

That’s a hard one! I think the fact that we have tons of out-of-the-box connectors that integrate data and systems easily into our advanced workflows is the major differentiator that we have in the marketplace. Not only that, but we also offer the chance to create custom connectors through a simple, open API solution framework with our Xtensions® offering.

I think the ability to connect people, tools, and environments makes our technology extremely powerful and allows us to truly improve the way organizations operate.

7.  How do like to spend your personal time outside of the office?

I grew up in San Diego doing a ton of surfing and scuba diving, so I try to swim every day and to get out boating on the weekends with my family as best I can. There’s just something very refreshing and calming about the water. It’s hard to be too worried about anything else, and it’s where I get some of my best ideas.

8.  Any final thoughts?

I’m excited for the future that lies ahead for Nintex. The fact that 68 percent of processes still are not automated means that we have a huge market opportunity, and we’re in a good position to build our leadership advantage in this market. We’ll continue to proactively evangelize the power and ease of the Nintex Platform to reinforce how we’re improving the way people work around the world.


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