Q&A with Ivan Seselj of Nintex Promapp®

Last month, Nintex announced the acquisition of New Zealand-based process mapping company Promapp®. We’re thrilled by the response to this exciting news, and both teams have been hard at work ramping up to allow both Promapp® and Nintex customers the chance to take advantage of our combined technologies.

I caught up with Promapp® founder Ivan Seselj to find out more about process mapping, the origins of Promapp®, and the power of our combined solution.

1.  How does one become a process expert? Can you tell us a bit about your professional background?

I’m not sure I can proclaim myself a process expert, but I’m definitely a process nerd. I’ve spent over 20 years in the game, and I still love working with processes – writing them, fixing them, smashing them and starting again.

My personal process story started when I was in finance and audit roles, when I developed my hatred for processes. I couldn’t really understand them and they reminded me of the theoretical stuff at university that I felt didn’t apply in the real world.

It all clicked for me when I got a three-week process mapping job in London for a big project at British Airways – and stayed for about two and a half years. As process stream leader for the global revenue team, I loved the projects, the challenges, and learned heaps about both myself and about processes.

2.  What was the opportunity or business need that inspired you to create Promapp®?

I realized there was an opportunity when I saw first-hand the sad state of business processes at many organizations. Too many organizations today still have procedures in place that don’t connect with teams, don’t work correctly, aren’t widely used, and ultimately turn everyone against the process.

The massive opportunity that still exists today comes from realizing that intuitive, integrated, and collaborative processes are hugely important to the success of an organization. This is your secret recipe for success that helps your teams deliver the magic for your customers.

This subtle shift in mindset makes a big difference. It helps teams feel like they work for a place that’s ‘switched on,’ with investment-worthy processes that make the company competitive in today’s market. It makes for a fun, collaborative place to work at, it delights customers, it crushes competitors.

3.  What is process mapping, and why should public and private sector organizations embrace it?

For me, process mapping is just writing down how your organization works, in a way that teams can easily understand it so they can use that intel.

This is easier said than done (refer to number 2, above), but once you crack the challenge of simplicity and useful information – this opens up huge value.

Everyone can contribute to a process conversation. Teams can challenge process, suggest better ways, make improvements, and fix problems quickly. This sort of informational asset also provides a platform for change.

True agility comes from knowing exactly how you work – so you can focus on change, automation opportunities, and disrupting existing processes and services.

4.  What is the best way to onramp with Promapp® to ensure business process management success?

Promapp® helps drive a culture shift for many organizations. We all like to complain about poor process, but you need systems and responsibilities in place to ensure teams set aside time to capture, review, and improve processes.

We call all this process governance, which includes responsibilities and roles like the process sponsor, process champions and process owners throughout the business. Most of the organizations we work with use these roles to set up a ‘Process Forum’ to keep their improvement and process collaboration engine working.

5.  When you think about all the processes customers have visually identified with Promapp®, what are some of the most common ones ripe for automation?

Some processes jump out as immediate candidates. There are transactional, multi-contributor, highly distributed processes that you would hit first, like new client onboarding, approval requests, and the like.

In reality, though, I think almost all processes have manual elements that should be automated.

6.  How does the Nintex Platform complement and expand Promapp®’s mission to enable process excellence?

Promapp® has historically focused on business-centric challenges that sound really basic, like knowing how you work, who owns processes, and how you can collaborate to improve operations.

Now that I’ve seen Nintex in action a few times, I’m reverting to my process nerd mode, where I see automation opportunities in almost all the activities that clients have mapped out in Promapp®. Automation can help improve everything from emailing, filing, reviewing, sending, updating, approving… the list goes on. Very exciting for our clients!

7.  What excites you most about being part of Nintex?

I’m excited by the possibilities that come when we combine the two solutions – it just seems an amazing fit. In my humble opinion, we’ve got the best process improvement platform, and are about to unleash the best process automation platform across those processes. It’s going to be a game changer both sets of our clients.

I’m also excited that Promapp® joins a truly global enterprise with world-class leadership. I couldn’t have asked more for the legacy of Promapp®.


Interested in learning more about Nintex Promapp®? Visit our process mapping webpage!


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