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Nintex Study Finds Communication is Key to Digital Transformation Success

Today we released new research on how company decision makers and line of business employees view their enterprise digital transformation progress, successes, and adoption challenges.

Our latest research called “The State of Intelligent Process Automation Study” finds that while a majority of companies (64 percent) have followed a formal digital transformation plan for three years or less, one-third of companies have followed a plan for one year or less.

Download the report at www.nintex.com/stateofIPAstudy.

Though most companies are in the early digital transformation adoption stages, 94 percent of decision makers say their transformation efforts are successfully delivering valuable returns on their investments – which is good to hear.

While positive progress on digital transformation goals shows promise, the research reveals a distinct barrier to overall digital transformation success: poor top-down communication.

Nintex State of IPA

Only about half (53 percent) of line of business employees know what digital transformation is, let alone whether their employer has a plan in place.

This issue is most concerning for non-management staff, with 67 percent of managers aware of their digital transformation efforts compared to only 27 percent of non-managers. This lack of digital transformation visibility represents a major opportunity for business leaders to better engage and encourage staff.

It’s great to see U.S. businesses making progress on their digital transformation journeys. And we see first-hand that companies are making significant strides in adopting technologies like intelligent process automation that make all employees more productive.

But, there is much room for improvement and engaging employees in a company’s digital transformation plan is an opportunity for growth.

The research also points out that company decision makers also see effective communication as an obstacle on their digital transformation journey. Decision makers cite lack of interdepartmental communication strategies (35 percent) and insufficient training for line of business employees on new technology (32 percent) as challenges that slow digital transformation success.

When leaders recognize the employee’s role in digital transformation and involve them in planning and implementation stages, they gain advocates and the ability to truly to transform both the customer experience and employee experience.

IT Leaders See Promise in Automation, Despite Concerns of Job Security

IT decision makers as a group see more digital transformation potential than any other department, with 71 percent of them currently deploying process automation technologies. The IT department at large is on the same page, with 94 percent of savvy IT workers wanting more involvement with their companies’ digital transformation efforts.

Nintex State of IPA

The IT department’s knowledge of intelligent technologies also makes them more concerned about how this technology may impact their career. IT workers rated concern for losing their jobs due to digital transformation efforts higher than other departments, with 39 percent somewhat concerned and 21 percent significantly concerned for their job security.

Lack of Clear Transformation Leadership with Accountable Communication Slows Progress

Among decision makers, lack of transformation leadership is the third most-cited reason why digital transformation efforts fall short of desired success. While the majority of organizations have designated an overall transformation leader, there is lacking consensus over who should be accountable for digital transformation efforts within specific lines of business and departments.

The data shows the disparity in who is leading digital transformation efforts:

  • 40 percent CEO
  • 40 percent CIO/CTO
  • 37 percent Chief Digital Officer
  • 22 percent Chief Customer Experience Officer
  • 14 percent CMO

We know that digital transformation streamlines business operations, which generates excitement from employees and leaders alike. But inconsistent communication of an organization’s digital goals and lack of clarity on employee roles in that journey can lead to confusion and disillusionment.

Organizations thrive when they designate clear digital transformation leaders to drive cross-team collaboration and educate employees on how new technologies will improve their daily activities and long-term career paths. Both are critical to helping everyone be better positioned to automate, orchestrate and optimize their internal processes and succeed in digital transformation.


Interested in learning more? Download our ebook, www.nintex.com/stateofIPAstudy, to become more informed and to be better equipped to help your company on its digital transformation journey.


Survey Methodology: The Nintex State of IPA Study findings are based on survey data from more than 450 decision makers and 650 line of business employees at U.S. based companies with more than 250 employees.


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