For this Q&A article, we caught up with Anna Abramovs who is a director of partner programs here at Nintex. And there’s definitely no shortage of work for the Nintex partner team. They recently unveiled a newly-designed partner portal and received a 5-star rating for the third consecutive year in the CRN Partner Program Guide.
The Nintex Q&A Blog series was created four years ago to highlight people at Nintex who are behind the scenes making Nintex – and the work we do – better.
We asked Anna fifteen questions and shared her responses below.
- What is your role at Nintex?
I am the director of global partner programs.
- Tell us a little bit about how you ended up at Nintex?
I joined the team when Nintex acquired Foxtrot RPA in 2019. A few years before the acquisition, I was tasked with building a channel program from the ground up. We knew there was demand for RPA around the globe, and a partner program was the fastest way to demonstrate scalability and global adoption to a prospective acquiree.
I built a network of partners in Denmark, hosted partner advisory boards, executed joint business development activities, and was able to influence substantial product changes, all in a very short time. Now, I’m able to accomplish similar activities with the Nintex Partner Network. I was with the RPA company for 11 years prior to acquisition, and the 2.5 years I’ve been in my role at Nintex have been the best of my career.
- What has been your favorite project of your career?
I have two favorites, and both were very big challenges. The first project was building a global partner program in a company that had only ever relied on direct selling. There are so many nuances to a global program that you don’t always think about when you are creating a local program. There were times when I had to change my mindset or approach to accommodate different cultures and standards – and it was a great learning exercise.
The second project was completely rebuilding the Nintex Partner Portal. I have a passion for solving business challenges through technology, and there was no shortage of either in the project. I love to automate complex processes, while presenting the user with a sleek and user-friendly design. Because this project presented new challenges every day, I built great bonds with some excellent colleagues at Nintex.
- What does an ideal day-off of work look like for you?
You can find me playing golf or tennis.
- Where is home for you?
I’m an Orlando, Florida native.
- What is the best part about where you live right now?
It’s never cold. It’s always colder inside with air conditioning than outside, and I love that.
- Would you rather have a cat or a dog as a pet?
I would rather have a dog. I have a two-year-old miniature labradoodle named Kevin. Kevin’s my paddleboard buddy.
- Would you rather live on the beach or in a cabin in the woods?
Definitely on the beach.
- What is your favorite book?
Start with Why by Simon Sinek. It’s a book about how leaders inspire everyone to take action and it can be summarized with this: people don’t buy WHAT you do, they buy WHY you do it.
- Do you like working from home or would you rather be in the office?
A mix of both would be nice. I like going into the office to meet with people in person, but if the meeting is taking place on Zoom, I’d rather work from home.
- What do you like most about your job?
Great management really makes a difference. I enjoy the people I work with and the people I work for. Basically, I have a great boss and a great team.
- You find a suitcase of money on your hike through the wilderness, what do you do?
This depends on where I find the suitcase, how much money is inside, is there a tracker? Just kidding. I would probably report it. This question reminds me of when I was young, and I found five dollars on the ground at the grocery store. My mom made me turn in the five dollars to the customer service department because it was the “honest” thing to do, and they said they would call me back in seven days if no one claimed it. So, in that story I ended up getting the five dollars back.
If my mom’s logic holds up, I expect I’ll get to keep the suitcase after seven days too…
- What would you like to tell your 20-year-old self?
Two things. Pay attention in your international business class. Second thing, pay attention in your Excel class. Pivot tables are real.
- What would you like to be famous for?
I would not like to be famous at all. I’m not smooth enough and I don’t need all the awkward moments caught on camera.
- What are you looking forward to?
I’m looking forward to my golf and tennis leagues that begin in the fall.
That’s all for this Nintex Q&A blog with Anna Abramovs. We’re always hiring. Join Anna and the rest of our global team here.