Our marketing team at Nintex is excited to share that we have been recognized for our marketing excellence in Fifty Five and Five’s Top 50 Microsoft Partners report in 2020. The Top 50 report analyses more than 39,000 Microsoft Partners based upon the quality of content marketing across web, blog, and social media platforms.
2020 marks our fifth year in a row that Nintex has been featured in the report. This year has been filled with unexpected obstacles for marketing teams to navigate, but that has not stopped our team from putting in the extra effort and work to successfully serve the needs of our customers and partners worldwide to achieve digital marketing success.
The pandemic has impacted many companies’ marketing strategies, as most traditional methods of engaging with customers no longer apply. Digital media – virtual events, webinars, videos, blogs, and more – have come to the forefront of our marketing strategy at Nintex, and we have worked tirelessly this year to bring our customers an unparalleled digital experience.
“2020 has presented every organization in the world with challenges and opportunities,” says Kristin Treat, Nintex VP of Corporate Marketing. “At Nintex, we put the needs of people first and focused our efforts on serving the rapidly evolving and often changing the automation needs of our customers and partners. We’ve been kind in our engagements with our audience members and thoughtful in every communication.”
We have also focused our efforts on delivering virtual training, certification, and coaching programs to enable our customers and partners to make the most of their investments in Nintex software solutions.
“This year we’ve rolled out a free workflow template gallery to help organizations automate work easier and faster with downloadable templates, and we extended our free training programs to help every customer gain the skills necessary to improve business processes and to learn how to quickly turn manual processes into digital forms and workflows with our software,” says Kristin. “It’s amazing what people can do together – especially when we treat each other with respect and consideration. It’s an honor to be recognized for doing well by doing good for others.”
According to the Top 50 report, the Nintex marketing team is champions of excellent content. Our website is clear, engaging, and full of valuable information for anyone interested in learning about workflow and process automation. With a variety of resources including use cases, case studies, webinars, whitepapers, industry reports, ‘how to’ guides, and more, our audience is bound to find helpful resources when they browse Nintex.com.
We are extremely proud of the content we have produced on the Nintex Blog. We post blogs daily and write on a multitude of topics, including best practices, insightful thought leadership pieces, product innovation news, employee spotlights, and more. Check it out here!
How do we see such effective results from our digital marketing efforts? It boils down to the way our marketing team has continued to adapt and focus our energy on executing our marketing strategy and supporting our customers navigate their changing needs.
Here are some examples:
- We are constantly improving Nintex.com to provide a better experience for our visitors
- We publish daily blogs from thought-provoking topics, to helpful tips to getting the most value out of our process mapping, workflow automation, RPA products, and more, to recaps of virtual events and webinars with customers and industry analysts.
- We share meaningful content across social channels such as LinkedIn, Twitter, and YouTube.
Want to learn more about how the Nintex Process Platform can help you transform your business? Get in touch with us today.