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Marketing Excellence: When it Works, it Works

Marketers spend the majority of our time trying to break through the noise. And, as someone who has spent the past 23 years in the field of marketing, I know first-hand that breaking through the noise is not an easy task. The demand for what we market, how we market, where we market, and when we market is evolving rapidly.

We have to act faster than ever, try new things, and respond immediately when opportunities or challenges arise.

With new technologies, apps, and platforms for self-expression becoming increasingly available to anyone and everyone – our jobs have become part “art” and part “science.” The reality is that we, as marketers, spend a good portion of our time every year (likely before the start of a new calendar year or fiscal year) developing marketing and communications strategies and tactics to achieve the goals of our department and business.

Once these plans are set and approved, we become laser-focused on execution the remainder of the year. And, as communicators, we’ll spend a significant amount of time developing, testing, and refining our positioning and messaging to successfully reach and/or appeal to our target audiences. We also measure our success monthly, quarterly, annually, or even project-by-project. We learn as we go, and we course-correct when needed.

Occasionally, however, our marketing efforts are exceptional that they get recognized by others for just that – marketing excellence.

Today we’re excited to announce that Nintex has been featured as one of the Top 3 companies in Fifty Five and Five’s 2018 Inbound Marketing Excellence Report, which was released earlier at the start of Microsoft’s annual partner conference, Microsoft Inspire in Las Vegas.

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To create the independent report, the team at Fifty Five and Five analyzed the websites, blogs and social media efforts of nearly 39,000 Microsoft Partner companies to create the definitive look at marketing excellence. The report, now in its 4th year, and available online (click here) identifies the best of the best.

In fact, within the report Gavriella Schuster, Corporate Vice President, One Commercial Partner for Microsoft says… “I think you’ll find this report very helpful. It showcases the best marketing going on in Microsoft’s partner channel, and celebrates the hard work of the teams using inbound and content marketing to engage their audiences and provide real value and insight.”

We couldn’t agree more with Gavriella. We’re proud to be a Microsoft partner, and we’re committed to developing and delivering valuable marketing programs. At Nintex, we’re honored to have an award-winning inbound and content marketing strategy that spans across our global marketing team based in Bellevue, London, and Melbourne.

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We know that a user-friendly, modern website and a rich blog full of interesting content, as well as a strong social media presence, are all essential to digital marketing. Together these elements play a key part in how people learn about and experience our brand.

Every day the marketing team at Nintex works hard to ensure we provide relevant and timely content to enterprise organizations interested in improving their business processes. Our job is to provide people with all the knowledge they need to make informed purchasing decisions and to engage in conversations that help everyone realize the power of the Nintex Platform to improve how work gets done across every business department and across public and private sectors.

It’s rewarding for all of us at Nintex that our digital marketing efforts are being recognized year after year. On behalf of our entire team, we look forward to kicking off some exciting new Nintex marketing initiatives this month – which also marks the start of our new fiscal year.

 

We encourage you to visit Nintex.com, peruse the Nintex Blog, or join us on social (Twitter, LinkedIn, YouTube, Facebook, Instagram) to experience the latest information on digital transformation, intelligent process automation, advanced workflow, modern forms, document generation, and more.

Kristin Treat

Kristin Treat serves as the senior director of corporate communications at Nintex. She has more than 20 years of marketing communications experience at high-growth technology organizations and global PR firms. Kristin is relentless about creating and executing programs that deliver impactful results. Follow her on Twitter @KristinTreat.