The movement towards electronic signatures continues to accelerate for many sectors of the enterprise. Businesses big, small, and medium are making the digital transformation for more than just what we in the business would consider “obvious” reasons. As the e-signature marketplace continues to grow, mature, and accelerate across the enterprise, we continue to see new applications and new benefits of making this change.
The obvious benefits
Some of the benefits may already be on your radar, including increasing efficiency and ensuring regulatory compliance, which lead to accelerated revenue and improved profitability. However, here we are going to focus on the benefit that should be the most important of them all. First, however, we must return to a very old adage: “The customer is always right.” Does that saying apply to your business? If so, consider this somewhat newer instruction:
“Think like a customer.”
If you walked yourself through your enterprise sales process as a customer, would you love everything about it? Many times, we make business improvements to answer all of the obvious enterprise necessities that we’ve previously named:
- Driving efficiencies
- Ensuring compliance
- Accelerating revenue
- Improving profitability
However, it is far rarer to witness a large enterprise making an internal structural process change for the purpose of enhancing the customer experience. We make changes to the way we do things to improve our business. That makes sense, right?
Which comes first: the customer or the business?
Now, let’s go back to your enterprise sales process and implement electronic transactions from start to finish, including the signature required by the regulatory agency. How does that change affect not only your business efficiency but also your customer’s experience of signing on to do business with you? Would your customers be more satisfied if it were easier and faster to do business you?
That’s the ultimate reason to go digital: your customers. They’re always right.
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