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Effectively Serve Your Customers with Process Automation Technology

John Burton
June 5, 2017

Every business today knows the importance of customer service and customer experience. But not everyone knows how to do it or improve it.

To help, we have partnered with Aragon Research to host a live webinar “Empower Your Business to More Effectively Serve Your Customers.”

Aragon believes that Digital Business Platforms (DBPs) because of their adaptability and speed can be used in many different business and technical opportunities – especially those focused on human processes, such as the customer experience (CX).

On June 8, Aragon Research VP and Research Fellow Jim Sinur, a veteran of analyst firm Gartner, and Nintex Senior Director of Product Marketing Ian Hameroff will partner to educate Webinar attendees on how to leverage the DBP for Workflow and Content Automation (WCA) to provide a better CX including:

  • Understanding the business/technical opportunities that exist in Digital today.
  • How DBPs leverage these opportunities.
  • How DBPs future-proof business and technical models.

Aragon states that, “Digital Business Platforms consist of managing digital processes, applications, and transactions in a mostly electronic manner and do so by leveraging the latest or emerging digital technologies.”

Within its March 2017 Aragon Research Tech Spectrum™ for Digital Business Platforms report, Nintex was named a Leader based on a review of 23 of the top DBP vendors in the market.

Sinur, who authored the report, cites three reasons why it is important to embrace the shift to DBPs:

In the report, Nintex is recognized for its “ability to leverage quick and easy development of workflow and process by incrementally delivering digital results that leverages point solutions to a growing digital journey.  This allows organizations to turn tactical results into strategic efforts.

“Nintex focuses on the human processes and workflows to move organizations towards aggregate operational productivity and excellence.”

Aragon also recognizes Nintex as a pioneer in Workflow and Content Automation (WCA), saying “Nintex is one to watch.”

 

 

CEO John Burton joined Nintex after working with the company during its expansion planning and significant financing event with TA Associates and Updata Partners in 2013. In his three-decade technology career, John has founded and built high-growth private and public software companies, co-founded a highly successful growth equity fund and a leading M&A advisory firm, and served on several boards of directors. Follow John on Twitter – @NintexJB