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Customer Spotlight: Jacksonville Jaguars

Jacksonville Jaguars elevate Microsoft Dynamics CRM and sell tickets by the thousands with Nintex AssureSign®.

As we near the end of summer, NFL fans everywhere can barely contain their excitement for football season’s kickoff. Football is one of America’s favorite pastimes… and for good reason! There’s food, friends and even if you don’t have a home team to root for, games and libations will undoubtedly keep you entertained. What’s not to love?

But what often goes unnoticed by excited fans are the weeks and months leading up to an action-packed season. Football franchisees everywhere work around the clock to ensure each season is a success. One all-too-important part of prepping for a game-changing season is packing a stadium to bring down the house. So, how do they get it done? Experienced franchisees know the trick of the trade rests in implementing a seamless sales process that keeps employees efficient and fans happy.

A few years ago, the Jacksonville Jaguars set out to heighten their team’s success by streamlining their own processes through eSignature.

Microsoft Dynamics and season ticket renewals

Each year, the Jaguars sales team sends out season ticket agreements to previous season ticket holders to solidify new agreements for the upcoming season; and, on average it takes a week or more to receive the returned, signed agreement. To expedite sales and to reach new fans, the Jaguars sought a solution that could speed up the renewal of season ticket agreements. By doing so, the Jaguars would gain more immediate knowledge of fans that chose not to renew – allowing them to engage with prospective season ticket holders more quickly. To make this happen, the Jaguars needed on-demand sending capabilities based off customer information that existed on its CRM system.

The Jaguars sales team began the process of evaluating electronic signature offerings to improve internal efficiencies by enabling quicker executions of season ticket agreements – via a paperless process. However, the solution had to meet specific needs; it had to seamlessly integrate with its existing Microsoft Dynamics CRM and allow bulk sending and document management for thousands of agreements at a time.

Greater visibility into process

After weighing the pros and cons of multiple vendors’ and solutions, the Jacksonville Jaguars enlisted Nintex AssureSign® because it was the only solution that met its sales team’s unique criteria, in addition to being simple to implement and use. With Nintex AssureSign®’s sophisticated APIs, the Jaguars’ sales team was empowered to reach fans by the thousands, through on-demand batches, including those who may not have been previous season ticket holders.

Immediately after the transition from paper to e-sign season ticket agreements, the Jaguars sales team began managing completed ticket waivers within 15-20 minute windows. They also had greater visibility into the massive number of agreements dispersed, so that they could more easily track and monitor unsigned agreements through tasks setup in their systems.

Tripling agreement amounts and expanding efficiencies

Since adopting Nintex AssureSign®, the Jaguars sales team reports an improved sales process and increased season ticket sales. They attribute this to their ability to reach larger customer segments quicker and easier, with Nintex AssureSign®. By increasing the ability to send out ticket agreements to everyone in its existing CRM on-demand, the Jaguars were able to triple the amount of agreements sent out, without enlisting additional internal resources.

Read the case study to learn more about how the Jacksonville Jaguars streamlined their season ticket renewal process with Nintex AssureSign®.



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